This Isn’t Just Coaching. This Isn’t an Agency.
It’s Both—Working for You.
I'll INSTANTLY save you THOUSANDS in agency fees (and likely adspend...)
Lean on Laurel is a hybrid program where we build and launch your ads together, review your funnels, rewrite your copy, and give you the strategy to hit 2X–8X ROAS.
You Get Access To:
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Funnel strategy & offer optimization
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Copy audits & creative feedback
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Ad Manager troubleshooting (real-time, step-by-step)
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Organic content planning
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Daily Voxer access (Mon–Fri, I reply 5am–9am CST)
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Live Zoom support (as needed)
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Weekly Copy & Ad Audits
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Monthly hot seat coaching
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Quarterly planning calls
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Bootcamps & deep dives based on what you need
Before you apply for Lean on Laurel, make sure you understand HOW THIS $2K/MO PROGRAM WORKS.
The Accelerated Path: "Slower Than You Want, But Faster Than Most Would Expect"
Phase 1: Build the Ads Ecosystem (Days 1–30)
Objective: Launch a functioning ads ecosystem that collects real-world data.
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GPS Navigation Kickoff Call
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Laurel writes ecosystem ads FOR you
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First 7 Days:
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Launch 3 Power Content Ads
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Launch 2 Fast Funnel Ads
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Launch 3 Greenlight Sequence Ads
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Days 8–30:
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Build and publish Conveyor Belt content
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Post-publish audit system to refine based on live data
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Outcome: Minimum 30 days of content running, leads flowing, and a reliable ad engine activated
Phase 2: Validate & Scale Offer (Days 31–120)
Objective: Achieve 2X ROAS and select the best-fit funnel based on data and profitability targets.
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Power Offer Call: Identify 4–5 angles to test
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Launch angles and collect data to determine offer traction
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Select funnel type based on conversion patterns and ROAS math
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Profit Projection Module:
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Define revenue goal
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Reverse-engineer ad budget, conversion targets, and traffic needs
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Project weekly funnel performance required to hit profit benchmarks
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Outcome: One validated funnel + 2X ROAS + working revenue model
Phase 3: Build the Profit Model (Days 121–210)
Objective: Scale to 8X ROAS by leveraging upsells, and monthly activation campaigns.
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Profit Model Roadmap Call
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Build the Profit Model
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Core, Upsell, and Continuance offers
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Monthly Activation Campaigns for warm leads and non-buyers
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Cashflow Planning Module:
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Forecast monthly revenue across offers
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Set weekly sales and activation benchmarks
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Use templates to plan content and campaigns that support revenue goals
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Outcome: Predictable profit engine with 8X ROAS and a client acquisition system that runs without guesswork
FREE BONUS ONLY FOR LEAN ON LAUREL ACTIVE MEMBERS
LOUNGE EVENTS FOUR TIMES A YEAR
We meetup at my beach front home in Biloxi, MS OR at my swanky home in New Orleans' famous French Quarter.
These in person meetups are dedicated as time to focus on moving the needle and gaining momentum on new content and tactics to implement.
We share meals together
We network and brainstorm all weekend
We allow time for training and implementation.